Film Opening Research #1 - Scream

                 

Film Opening Research #1 - Scream

          

How many titles are displayed during the opening sequences to the film? 

As the film begins, the title scream appears on the screen. When the title appears, the use of non-diegetic sounds such as cries of fear and slicing creates an eerie and frightening atmosphere. This creates an ominous atmosphere since the viewer cannot see what is going on and it looks like someone is being killed. The screen becomes red as the title begins to flash, and there is a cutting noise, almost as if someone is being slain.  

What images are prioritized in the opening sequence? 

In the opening sequence, everything takes place at night, which immediately creates a sense of horror. Then we witness a young woman get threatening phone calls from an unknown caller with a sinister voice. The sound of popping popcorn is greatly amplified.  The young woman then runs for her life inside the home, attempting to lock all of the doors.
What connotations do the images carry? 

Because the viewer is ignorant of what is about to happen, the pictures convey a sensation of horror and fright. The emphasis on the popcorn popping, the sinister voice, and the woman's worried look while on the phone all contribute to the horror and terror induced in the viewer 
How is genre reinforced through symbolic and technical codes from the outset? 

The genre is emphasized throughout, from the lonely residence to the dark lighting.  The use of fast-paced music indicated that something was about to happen, again emphasizing the terrifying tone. The young woman's cries for help, as well as her scurrying around the home shutting the doors, reinforce the genre, as she is aware that she is about to be slain, creating a sense of horror.
What strategies are used to ensure the film appeals to its target audience? 

The target demographic for most horror films is often teens to young adults. As a result, the filmmaker most likely selected a high school setting to make the audience feel as though they were there in the film.
How has technology been used effectively? You might want to consider camera angles, transitions, and editing techniques. 

The close-up camera perspective is used to convey the young woman's feelings and reactions when she is on the phone with the unknown caller. A dolly show is also used to follow the young woman about the house while she converses with the killer. The use of the point of view shot also places the viewer in the shoes of the young woman, instilling anxiety in the viewers.