Film Opening Research #2 - Beauty and the beast (1991)
How many titles are displayed during the opening sequences to the film?
The title, Beauty and the Beast, is the only title that displays on the screen. The word beauty is written in red, while the term beast is written in metallic black. The symbolism of the word beauty being in red indicates that there will be romance, but the meaning of the word beast being in black indicates that there will be mystery and evil. This foreshadows the unexpected romance between the Beast and Belle.
What images are prioritized in the opening sequence?
To represent the beast's desire for regrowth, everything in the opening scene is depicted on stained glass. The relationship between the beast and the elderly woman is accentuated in the stained glass, demonstrating how his awful behavior towards her caused her to convert him into a beast.
What connotations do the images carry?
The opening sequence leaves the spectator with a dismal and gloomy mood. As a result of his acts as a youngster, the prince is cursed and forced to live as a beast for most of his youth and adulthood. The irony is that the prince is obliged to perform the polar opposite of what he did to the old woman.
How is genre reinforced through symbolic and technical codes from the outset?
As a result of his rude character and misjudgment of the old lady's beauty, the prince is transformed into a beast, and the genres of romance and fantasy are instantly deployed. The artist's use of green throughout the stained glass depicts the beast's need to develop in order to return to his rightful place as a prince. This reinforces the romance genre by forcing the prince to seek attractiveness and love from inside rather than from outward looks.
What strategies are used to ensure the film appeals to its target audience?
Because it was a Disney picture, the intended audience was most likely a younger generation. As a result, the major goal of this film is to present a story of unexpected love. The film draws its target demographic by using appealing music and dance to keep the younger audience engaged and delighted.
How has technology been used effectively? You might want to consider camera angles, transitions and editing techniques.